Mapella

Client

Mapella

Year

2021

Project

Brand Design

Mapella is Brazilian a children’s clothing store. The purpose of the brand is to help mothers, providing comfort, joy and well-being for the children’s daily lives. We were responsible for every strategic and visual part of the brand: brand goals, values, brand personality, brand positioning, target audience, competitor analysis research, etc.

The imagination of a child has no limits. Mapella’s visual identity doesn’t either. It was created thinking of the most diverse possibilities that a child’s imagination can have. Using basic shapes, Mapella’s design was created in a modular and dynamic way, making room for creativity to run wild.

The typography is friendly and playful, with rounded ends.  The letters have movement, dynamism and demonstrate the joy and involvement that Mapella wants to convey. The EP forms a smile, giving a playful air, charismatic and human. All graphics were made with finishes that resemble the trait of a child.