Travel journal
Notes from the road
Brand strategy, design and the stories behind the visual universes we create. Pour a coffee and stay a while.
9 things every brand identity needs (besides the logo)
Logo, colors, fonts, brandbook and more: here's everything a complete brand identity should include, so you can see what's missing in yours.
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Don't design a logo before answering these 5 questions
Most people come to us asking for a logo. But before the logo comes brand strategy: five questions about who your brand is for, what makes it different and where your business is going.
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7 signs your brand is holding your business back
Your business grew, changed or found its people, but your brand stayed behind. Here's how to tell when it's time to rebrand, and when a refresh is enough.
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No, we won't design exactly what you want
And that's good news. A brand designer's job isn't to follow your taste, it's to guide your brand somewhere better. Here's how that works in practice.
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