Le Kitchen

Le Kitchen

Le Kitchen is a restaurant in French Guiana with two very different moments. At lunch it's a counter where people build their own bowls, choosing the base, the protein and the sides. At night it turns into a refined dinner, with table service, cocktails and some live music, for couples and groups of friends who want a good evening together.

The challenge was to refresh the brand while keeping some of its elements, with a personality that is friendly and professional, modern and simple, and to show both sides of the business in one identity. So the logo has a by day and a by night version, the bright yellow of lunch meets the deep blue of dinner, the ingredients became illustrations and the evening got its own line drawings. From there we took it to posters, coasters, bowls, tote bags, the storefront and the street walls.