Marina Moreira Nutritionist

Client: Marina Moreira
Year: 2023
Project: Brand Strategy & Design
What’s included: Brand strategy, Logo, Color palette, Typography, Graphic elements, Business cards, Stationery, Social media

Marina Moreira Nutritionist

Marina Moreira is a nutritionist who helps women build food autonomy without restrictive diets. Her care is based on active listening and free of judgment, so women can live at peace with food, enjoy eating again and let go of the fear.

Marina had already had two logos and never felt they represented her. She felt disconnected. So the challenge was to uncover the essence of the brand and show it visually, in a strategic way. We built the brand strategy and the visual universe around a happy, empathetic, welcoming and cozy essence, and showed the transformation she brings in a way that is minimal, delicate and light.

Marina Moreira symbol in coral on cream and in cream on coral

Marina Moreira symbol on olive, pink, deep green and orange

Marina Moreira color palette: coral, orange, pink, cream, olive and deep green

Marina Moreira pattern of organic shapes on cream: leaves, flowers, fruit, hearts and a fork

Marina Moreira graphic element: a coral heart with orange and olive shapes

Marina Moreira graphic element: a pink pear, a coral fruit, an olive leaf and a green mushroom

Four Marina Moreira Instagram posts in orange, olive, deep green and pink, with photos of women and food

Marina Moreira Instagram posts in olive and pink saying you shouldn't be afraid of food

Marina Moreira posters on a street wall in cream, coral, deep green and pink

Marina Moreira Nutritionist

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