Mom & Pops
- Client
- Mom & Pops
- Year
- 2022
- Project
- Brand Design & Packaging
- What’s included
- Logo, Secondary logo, Color palette, Pattern, Illustrations, Packaging, Menus, Kiosk & bike cart, Uniforms, Website, Seasonal campaigns
Mom & Pops
Mom & Pops makes the guilt-free popsicle: all natural, lactose free and sugar free. The challenge was a vibrant, friendly and playful identity that shows the natural ingredients right away.
The logo reads from far away, so people know what's being sold before they get close, and its texture is a nod to the organic ingredients. From there the brand grew into the kiosk and its awning, the bike cart, umbrellas, menus, boxes and wrappers, uniforms, the website and seasonal campaigns like the UAE National Day hearts.
